A "Digital Makeover": Israel Enlists AI to Polish Its Image in the US for $50 Million!

Israel is facing a sharp decline in its image among the American public; opinion polls indicate that a large majority of Americans (60%) view the country negatively—a figure that rises to 75% among young people—against the backdrop of the war in Gaza and other issues.

To counter this deterioration, a Wall Street Journal report revealed a massive Israeli campaign costing $50 million aimed at influencing American public opinion. The campaign relies heavily on artificial intelligence, utilizing AI-generated text and content to manipulate search engine algorithms, as well as disseminating messages from fake personas on social media to steer public discourse.

Reports indicate that this campaign is not an isolated effort but part of a broader initiative in which Israel plans to invest over $700 million in 2026 to improve its global image. This move has sparked concern within US circles, with administration officials—including the Vice President and the White House Press Secretary—pointing to attempts by Israel and other nations to influence American public opinion.