Another memecoin hype ends in disaster—with millions pocketed by its creators.

While former U.S. President Donald Trump dominates the headlines ahead of the election, his wife Melania has remained largely absent from the spotlight. But in the chaotic world of crypto, her name is suddenly front and center—thanks to a memecoin that's collapsed almost entirely in value.

In just a few months, the MELANIA token has lost over 98% of its value, while its creators have reportedly cashed out nearly $30 million. Investors, meanwhile, are left holding the bag.

A Token in Free Fall

Launched in early 2025, the MELANIA token saw a meteoric rise in January, peaking at $13.05. But since then, its value has collapsed to just $0.0019, representing a jaw-dropping 98.6% loss.

To make matters worse, blockchain data suggests that the token’s founding team sold off over 82 million tokens—about 8.2% of the total supply—through 44 separate wallets. The total haul? A reported 244,934 SOL, or around $35 million at current exchange rates.

This mass sell-off has sparked outrage and accusations of insider trading among crypto watchers.

Insiders Still Hold 90% of Tokens

Despite the meltdown, insiders still control over 90% of the MELANIA token supply, making any market recovery extremely unlikely. This level of centralization has only fueled more speculation around the token’s true purpose—and legitimacy.

According to on-chain analysis by Lookonchain, a significant chunk of tokens was withdrawn from community and liquidity pools in March, which coincided with the start of MELANIA’s rapid decline. Many of these wallet addresses were directly linked to the project’s core team.

Since then, sell pressure has dominated, pushing MELANIA to its current all-time low of $0.0018 as of June 27. And the selling spree doesn’t appear to be slowing down.

Is This Insider Trading?

Critics on social media platform X (formerly Twitter) have openly accused the MELANIA team of orchestrating a "pump-and-dump" scheme. With most tokens concentrated in a few wallets, and coordinated sell-offs taking place under the radar, the accusations are difficult to ignore.

Trump's wife meme price dropped to 28 cents. On the first day of trading on January 20, the turnover of the Melania token was 2.2 billion dollars, today, 8 million. Holders of the shit token lost 97.5% https://t.co/9Yq5JYcFwl pic.twitter.com/wR1yBH3sTa

— 0xgrandfenix (@0xGrandfenix) June 12, 2025

The broader crypto market has seen its fair share of sketchy token projects—but the scale and speed of this collapse make MELANIA one of the most controversial memecoins of 2025.

Final Thoughts

The MELANIA token’s collapse offers yet another cautionary tale for crypto investors: centralized ownership, murky project teams, and sudden insider sell-offs are a recipe for disaster. While some investors hoped this memecoin would ride the Trump brand to the moon, it instead crashed—taking millions in value and confidence down with it.